{"product_id":"idea-floor-lamp","title":"IDEA - Floor Lamp","description":"\u003ch2 data-start=\"592\" data-end=\"684\"\u003e\n \u003ca href=\"https:\/\/luminesy.lv\/en\/collections\/vesoi\"\u003eVesoi\u003c\/a\u003e Idea Floor Light - A slender arched structure shaped for open, minimal illumination\u003c\/h2\u003e\n \u003cp data-start=\"686\" data-end=\"1039\"\u003eThe Idea floor light is built from a thin iron structure that rises and curves with a clean, continuous line. Its proportions are deliberately light, allowing the long arc to stand quietly in the space while supporting the exposed bulb at its end. The form is open and graphical, giving the lamp a clear, linear presence without adding mass or ornament.\u003c\/p\u003e\n \u003cp data-start=\"1041\" data-end=\"1463\"\u003ePainted finishes in totalwhite, totalblack or \u003ca href=\"https:\/\/luminesy.com\/collections\/brass-wall-lights\"\u003ebrass\u003c\/a\u003e-paint define the character of the metal, while the galvanized options introduce more textured, aged surfaces. With the bulb fully visible, the light behaves directly: a \u003ca href=\"https:\/\/luminesy.com\/blogs\/lighting-tips-tricks\/living-room-lighting\"\u003ewarm\u003c\/a\u003e, soft glow spreads evenly into the room with no diffuser, creating a simple ambient field. The exposed source becomes part of the composition, emphasising the clarity and honesty of the structure.\u003c\/p\u003e\n \u003cp data-start=\"1465\" data-end=\"1645\"\u003eMade in Italy, the Idea lamp is fabricated with precise bending and consistent metal finishing, reflecting Vesoi’s straightforward approach to essential, long-lasting construction.\u003c\/p\u003e","brand":"Vesoi","offers":[{"title":"Default Title","offer_id":56589458473295,"sku":"LM31506","price":265.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0104\/9906\/3859\/files\/Vesoi_idea85ph_Home_Application_FloorLights_PaintedBrass-Black.jpg?v=1765442355","url":"https:\/\/luminesy.co.uk\/products\/idea-floor-lamp","provider":"Luminesy","version":"1.0","type":"link"}